User Experience Design
Content Strategy
Visual design
Copywriting
Technical discovery and development
Quality assurance testing
Project management
Hot Cup, Café Roastery
Hot Cup is a small and cozy café located on Jordan Street in Tehran, focused on providing a delightful coffee experience and warm customer interactions. In a short-term freelance collaboration, I worked as the Instagram content strategist and campaign ideator.
“ U Smile Matters - لبخند تَ مهمه ”
One of the key projects was the “ لبخند تَ مهمه - U Smile Matters” campaign. Considering the client’s focus on the U in their logo and its presence in the café design, the idea was developed to turn the U into a smile. The campaign also featured an interactive experience: customers received U-shaped straws and could create different smiles and take photos. This approach preserved the brand’s visual identity while conveying a positive and human-centered message, creating an experience beyond a standard campaign.
