Saman Avenue
Overview
User Experience Design
Content Strategy
Visual design
Technical discovery and development
Quality assurance testing
Event Strategy & Creative Idea Generation
My Role: Event Strategy & Creative Idea Generation
Context: Limited budget for the opening event required a creative activity to engage visitors.
What I Did: Developed the concept and proposed using vinyl graphics on vacant store windows to showcase the mall’s modern urban style. Participated in the event execution and coordinated digital promotion.
Outcome: Created a memorable and engaging opening experience within budget constraints, reinforcing the mall’s brand image.