Overview
Social media management
Website management & updates
Campaign planning and execution
Content coordination and production oversight
Creative idea contribution
Coordination between teams and stakeholders
My Role:
Digital Coordination & Campaign Idea Generation
Context: Joined the project during its early stages and in the middle of COVID-19 restrictions; floors were opening gradually, and store owners were concerned about low foot traffic.
What I Did:
Coordinated digital marketing activities, contributed creative ideas for campaigns, and ensured consistent online engagement despite the challenging conditions.
Outcome: Within approximately one year, the Instagram page followers doubled, store owners reported satisfaction, and visitor numbers increased nearly threefold.
